I turned toward my own light.
For a long time I poured everything I had into building other people's brands, and somewhere in it I lost track of my own. I learned exactly how brands and businesses really get built, and I learned how easily you can give so much to the work that you forget yourself inside it.
VERALUZ is what I built on the other side of that. It is for the people who are ready to stop performing a version of themselves and start being the real one.
I built VERALUZ in my mother's name. Vera Luz means true light. It is a house of small tools that help you become who you already are.
Cristi Garcia